i2 media research is the expert consumer insight and user experience research and strategy consultancy based at Goldsmiths University of London, delivering rigorous research and innovation to business. Focused on the optimisation of digital media products and services and their UX, we conduct independent commissioned applied consumer and behavioural insights research:
- User research to identify unmet needs & opportunities for new products and services
- Independent evaluation and validation of claims of effectiveness, and experiments to explore why/ how
- Benchmark how do most people find product x, y or z? Can they use it? What are its benefits?