How to Run Social Media and Digital Marketing Campaigns


2 days

Day and time:

2 days 10am-5pm (1 hour lunch break)

Next course: Starting date
Saturday, 25 Nov 2017
Future courses: Upcoming dates

Course overview

Related subjects

Social Media

Department Institute for Creative and Cultural Entrepreneurship

Christopher Hogg, Adah Parris and Meg Mosley


Richard Hoggart Building

Look beyond friends, followers and trends, social media is a modern marketing phenomenon and knowing how to get the most from it can be the difference in making your business a success. Learn how to create and run social media and digital marketing campaigns on this short course.

The biggest and best brands have excellent digital marketing strategies and so standing out in the ‘always on’ world of social media can be difficult for smaller businesses.

This course aims to make it easy for you to understand the social media marketing techniques and to implement them in a cost effective way. On this weekend course you'll learn how to maximise your brand or product's impact across platforms such as Twitter, Facebook, Linkedin, Youtube and more. You'll find out how to link your campaigns, identify and deliver content to new audiences and develop a brand that will get you noticed. 

This course is for you if:

  • You are a professional wishing to gain a thorough grounding in the ‘always on’ world of social media.
  • You are  tasked with managing a brand.
  • You are interested in how to use social media to grow your brand equity.
  • You are a cultural entrepreneur interested in how social media data can help your start-up.

Why study this course at Goldsmiths?

This course is developed by Goldsmiths Institute for Creative and Cultural Entrepreneurship (ICCE), an academic department with expertise and experience in developing and supporting new business initiatives.

ICCE is Goldsmiths response to the growing significance of the creative industries and cultural sector. With creative industries and the cultural sector becoming more and more important to the UK’s growing economy, ICCE specialises in providing business skills, management skills and entrepreneurial skills with a specific understanding for the creative sector. 

Engagement with the creative industries and the not-for-profit cultural sector has long existed across many of Goldsmiths’ academic departments and research centres. By taking this course at Goldsmiths, you’ll benefit from the expertise of teaching from ICCE. You’ll be taught by tutors who understand the specific needs of creative businesses.

What are the intended learning outcomes? 

At the end of this course, participants will:

  • Understand when and how to use different forms of social media
  • Be able to manage social media presence to the same level as any established brand.
  • Understand how to create compelling social media content.
  • Understand the process and etiquette of growing followers.
  • Be able to create a social media content strategy that really will create an online ‘buzz’.
  • Be able to analyse and assess online audiences of competitors.
  • Be able to find the 25 most important influencers in their niche and understand how to communicate with them, on and off-line.

Who teaches this course?

The course is taught by Christopher Hogg, Adah Parris and Meg Mosley.

Christopher Hogg has been working in online marketing since late 1999. His understanding of digital advertising is from a very deep and practical level. He has equal experience of publisher and agency advertising operations, and is a specialist in being able to match advertiser's needs to the complex business rules that govern advanced ad-serving systems. You can read more about Chris's work on his personal website here.

He regularly speaks at conferences regarding best practice in online marketing and in particular contextual and behavioural targeting. Presently he is an independent consultant for businesses wishing to establish themselves in the RTB advertising ecosystem.

Adah Parris is a personal branding expert with 17 years experience creating coaching and transformational change environments.

Adah has worked with both business’ and individuals' brands in advertising, media, technology, start-ups, entrepreneurship and education and her experience allows access a diverse range of personal and professional developmental tools, from which bespoke creative problem-solving solutions can be designed and brand stories created.

Since 2014, Adah has been a speaker and workshop facilitator on personal branding and storytelling for clients such as The Startup Institute, The Hospital Club, The School of Communication Arts. In May 2015 She will be a speaker at ArabNet Digital Summit in Dubai and in June 2015 she will be a speaker at the British Council Digital Europe Conference.

Meg Mosley is a creative entrepreneur, artist and Digital Marketing Director.

Meg has made social media an art form exploring contemporary culture and the creation of identity. After graduating with a Fine Art MA from the Slade School Of Art, Meg has had a creative edge on social media and her finger on the pulse of what’s new and trending.

Meg developed an online persona #megastar who she describes as an internet mermaid, a modern day myth maker who feeds on memes and whose identity is fluid. In this guise Meg has built a powerful brand being approached by the head of the creative concept team at Selfridges & Co. and in 2014 went on to travel around the country as part of their biggest beauty and online social media hashtag campaign #beautyproject.

Meg has also been commissioned to produce her own tween selfies app for the Windsor and Royal Borough Museum, and has worked with Neuroscientist Dr James Kilner at UCL developing the first ever Electromyography experiment for monitoring reactions to popular selfie expressions! Meg exemplifies how artistic passion can be turned into a successful business and how to create engagement via practical implementation of social media strategy in her role as Digital Marketing Director of a dynamic web agency.

How will this course support me?

Effective social media marketing is a must for any creatives who are trying to build an outstanding brand. If used correctly, it can be the most visual, cost-effective and immediate means of marketing your brand. This course will go beyond the basics of setting up pages and will guide you on what it takes to have truly exceptional social media marketing.

Future courses

Upcoming dates:
Saturday, 25 Nov 2017 - Saturday, 2 Dec 2017
Monday, 4 Dec 2017 - Tuesday, 5 Dec 2017

How to Apply

Please click on the date of the course you'd like to attend below. You'll be taken to Eventbrite, which is our booking system

Please be aware that our short courses sell-out quickly, therefore early booking is advisable to avoid disappointment



Tutor information

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Christopher Hogg

Christopher Hogg has been working in the digital industries since 1999. He is presently an Associate Lecturer at the Institute of Creative and Cultural Entrepreneurship at Goldsmiths, where he is researching the ways in which comedy can be unpacked from an educational perspective. He is also a playwright and one of Theatre 503's writers in residence. As a counterpoint to creative practice, Chris has worked at the cutting edge of digital marketing for nearly two decades; his understanding of this medium is extremely deep and practical. Christopher's latest play Rathband went to number one in the Itunes Arts Podcasts in April.

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